![The Big Brand Theory](https://pbcdn1.podbean.com/imglogo/image-logo/8012055/BBT_Logo-iTunes.jpg)
This is a podcast for ambitious business people looking to grow their business through marketing. We talk to pros in the marketing, advertising, and business field to learn about so many specific marketing topics. Our host, Kyle Johnson, runs Blackwood Creative, a branding and content marketing agency in the Midwest. With guests from all over the world, you’ll be sure to find topics that are relevant to you and your business.
Episodes
![Ep 10 - The Impact of Perception and Positioning in Your Brand Strategy](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog8012055/Brand_Strategy9n8zx_300x300.jpg)
Tuesday Aug 25, 2020
Ep 10 - The Impact of Perception and Positioning in Your Brand Strategy
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
There’s a reason that “branding” and “brain” have a lot of letters in common. (Just...go with it.) In this episode, host Ryan Zerfas sits down with Matt Esau, Marketing Strategist from the University of Notre Dame’s International Department. Together, they discuss the many aspects of putting together a successful brand strategy: from (not) being a jerk on the phone, to having an awesome logo, to filling the needs of your community. Take a listen!
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