This is a podcast for ambitious business people looking to grow their business through marketing. We talk to pros in the marketing, advertising, and business field to learn about so many specific marketing topics. Our host, Kyle Johnson, runs Blackwood Creative, a branding and content marketing agency in the Midwest. With guests from all over the world, you’ll be sure to find topics that are relevant to you and your business.
Episodes
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
In this episode, we bring in two people from our very own team at Blackwood Creative. Joseph serves as our Digital Marketing Pro and Abby serves as the Digital Marketing Assistant. They give their insight on content creators and community managers, and why having two distinct roles can give your business the upper hand.
Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Tuesday Mar 02, 2021
Tuesday Mar 02, 2021
Peter Wilken, Professional Speaker, author of Dim Sum Strategy, and Brand Strategy Consultant at Dolphin Brand Strategy provides insight into Creative Thinking in the workplace. Are you allowing space/time for creativity to naturally flow? Listen in to understand that it's time to start thinking outside of your bubble.
Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
Chris Siebeneck, Vice President of Strategic Partners at SEOWerkz provides a wealth of knowledge when it comes to Search Engine Optimization. Are you doing SEO correctly for 2021? Do you understand what exactly SEO is?
Take a listen - and don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
Erica Boyle, product designer at Opendorse, Zooms into the podcast with insights for optimizing the user experience of your website, and a bunch of tactics to get the most out of your sites interface (navigation).
Take a listen - and don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Tuesday Jan 19, 2021
Tuesday Jan 19, 2021
Ashley Swanson, freelancer and web strategy extraordinaire, kicks off our second season with an abundance of great advice for building trust through your business's web strategy. Oh, and did we mention we have a new host? Take a listen - and don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!
Tuesday Dec 15, 2020
Tuesday Dec 15, 2020
In the penultimate episode of 2020, host Ryan Zerfas speaks with Blackwood Creative's CEO, Kyle Johnson, about what lies ahead in 2021. This year, many people felt more alone than ever. So, as we all look to 2021, building business relationships may pivot more toward being intentionally personal than exclusively profitable. Take a listen.
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
If you're looking for something short-term, B2B marketing is not for you. Plus, you might be in the B2C business. Zachary Conover and our host Ryan Zerfas discuss the long game of building business relationships, getting on the first page of Google search results, and how vital it is to establish brand equity. Check it out!
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Higher education branding is about so much more than your college’s mascot - no matter how cool the suit may be. Our host Ryan Zerfas is joined by Terry Linhart, Bethel University’s Executive Director of Extension Studies, and the pair delve into the intricacies of branding an academic institution and understanding the scope of your reach, while staying focused on what matters most: the students. Check it out!
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
Copy isn't just the Command-C function on your keyboard - it's the best way to drive traffic...well, just about anywhere online! Join our host Ryan Zerfas as he speaks with Dan Marzullo, founder and CEO of Marzullo & Associates in Colorado Springs, CO, as well as one of Blackwood's copywriters, Maddi Keaton. The trio delves into the power of organic reach, how to generate keywords and blog topics, and why you might want to "steal" other people's work. Take a listen!
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
Videos are the number one way to reach people for a reason! Smart Insights says 88% of marketers would agree that video marketing provides them with positive ROI - their power to convey a message is absolutely unmatched. Hear our host Ryan Zerfas and Zac Nelson from Transpo speak about how video marketing can level up your marketing plan. And...action!