The Big Brand Theory

Ep 13 - Social Talk: Facebook—Industry-Wide Facebook Best Practices

From a platform for Harvard students to one of the most downloaded apps worldwide, Facebook has evolved into one of the most successful platforms for organic business growth. Our host Ryan Zerfas sits down with Karli Saner, Blackwood Creative’s content creator to talk about the best practices for your business Facebook page. We think you’re really going to “like” this one - check it out!

Ep 12 - All Things Podcasting: This Just Got Meta

Michael Yoder of Truth Work Media joins host Ryan Zerfas in the studio to chat about all things podcasting. Yup. This is a podcast episode about podcasting. Whether you've never considered podcasting, are dabbling in the early stages, or feel like an expert, Michael reminds us podcasts cultivate accessible stories, brand influencers, and space for thought leadership.

So friends, turn up the volume and get to listening.

Ep 11 - Social Talk: LinkedIn—Mastering Your Professional, Public-Facing Platform.

This week, our host Ryan Zerfas sits down with...wait, no. Let’s try that again. This episode, our host Anna Letens, Blackwood’s former Executive Assistant, sits down with the podcast’s usual host, Ryan Zerfas, to talk about the wonderful world of LinkedIn! From the etiquette of sending connection requests to what should be on your profile all the way to how the platform itself is evolving, we have a lot to learn from our resident LinkedIn specialist. Give this episode a listen!

Ep 10 - The Impact of Perception and Positioning in Your Brand Strategy

There’s a reason that “branding” and “brain” have a lot of letters in common. (Just...go with it.) In this episode, host Ryan Zerfas sits down with Matt Esau, Marketing Strategist from the University of Notre Dame’s International Department. Together, they discuss the many aspects of putting together a successful brand strategy: from (not) being a jerk on the phone, to having an awesome logo, to filling the needs of your community. Take a listen! 

Ep 9 - The Goal of Personal Branding Beyond Your Current Position

Branding your business is one thing, but how much have you thought about your own personal brand? Our host Ryan Zerfas hears from Macy Troyer, commercial real estate broker with Cressy Commercial Real Estate and expert on personal branding, about how to authentically present yourself on social media. You don’t have to hide your true personality in an effort to look more professional - check this out!

Ep 7 - Why Customer Experience Might be the Most Important Part of Marketing

In the seventh episode of The Big Brand Theory, our mustache-laden host Ryan Zerfas welcomes The South Bend Clinic’s VP of Marketing and Communications, Jacque Stahl! The two discuss one of the marketing industry’s most vital aspects: customer experience. Listen in as Ryan and Jacque explore how customer experience is intertwined all throughout marketing & branding, despite the assumption that the two are completely separate.

Ep 6 - Is Print Marketing Dead?

Print is dead, right? Wrong! Print still serves a purpose in 2020, and we're convinced that it will continue to be a valuable marketing tool for years to come. In this episode, Ryan talks with Carlos and Melissa from Zipp Printing about how modern companies can still use print as a profitable marketing and branding plan. From business cards to mugs, print is a huge industry and we shouldn't ignore it. As Carlos puts it, “print marketing is putting your brand, your culture, your image into object form and then giving it to the people.” We couldn’t have put it better ourselves. Check it out!

Ep 5 - Marketing vs Communication

In episode five, we wrap up our series Marketing Vs. Ryan brings in Blackwood CEO Kyle Johnson and Blackwood EA Anna Letens to chat about communications and marketing, how they're different, how they work together, and how you should use them to grow your business. This topic is timely as our country has recently experienced multiple situations where proper public communications are vital. 

Ep 4 - Marketing vs Sales

For episode four of our series, Marketing Vs., we bring back Blackwood founder, Kyle Johnson to talk about marketing Vs. sales. Kyle and Ryan discuss how the sales team and marketing team should work together to build a strong system and growth plan. 

Ep 3 - Marketing vs PR

We continue the Marketing Vs. series with Marketing Vs. PR. In this episode, Ryan chats with one of Blackwood's writers, Maddi, on the importance of PR within your marketing plan. 

 

Go here for more info on putting together and sending out a press release.